It’s 2016.
Have
you even thought about your social media goals for 2016?
Do
you even have a social media calendar for 2016?
Here
are 5 tips to get you on track for 2016.
Make sure your social media
calendar is in place for 2016
This
will help you post content that is already in place and you can structure your
posts to your correct target market.
Take note of which posts are your most popular. Remember that for future posts.
What social media
networks should you be on?
Be
sure to be on the big networks like Twitter, Facebook, Instagram, YouTube and
Pinterest. Also take a look at other
networks like SnapChat and Periscope.
There’s always new one’s popping up and there are also networks that close
down as well.
Who will do your
posting for you?
Are
you a small business? Is it just you or are you going to appoint someone to do
the posting for you. Do they know the
rules? Will they know how to handle daily tasks? This is where training comes
in.
Learn how to handle a
social media crisis
Keep
a note of what happens on social media and learn from the experts. We’ve all had one or other social media
crisis to deal with. Learn from them so
that you can go into the future calmly.
Keep track of your
followers
At
the end of the day if you are a brand it is all about growing the brand and
growing the brand popularity so keep a handle on how many followers you have,
see which are your most popular posts and which are your worst post. Learn from that as you go further into 2016.
Article
by Fred Felton
Twitter
@fredfelton
